What is SEO?
Search engine optimization is the practice of improving your site’s visibility within search engines. This includes editing elements such as metadata, content, and links.
Wait, what is metadata?
Metadata is the stuff you can’t always see, like your page descriptions or alt text for photos. Search engines show these descriptions in search results to encourage users to visit your site.
What about meta descriptions?
Meta descriptions, also known as search descriptions, are short pieces of text that describe your site’s content. They show below the page title in search results if the search engine doesn’t find content more relevant to a visitor’s search terms.
Why is SEO important?
Your site deserves attention, and thoughtful SEO can help visitors get there. Sites with strong SEO show up higher in search engine results.
What can you do?
Take advantage of our new SEO tools to preview search results and ensure every title tag and meta description is working for you. If you’re stuck, take a look at this SEO Checklist compiled by Squarespace.